5 Questions with KANHA’s CMO Angela Cheng at Hall of Flowers

KANHA has long been at the forefront of crafting some of the best edibles on the market. We have been long time fans of the brand, not only because of the quality of their delicious gummies (they have won countless awards for consistency and flavor) but because their products are engineered to fit into your lifestyle in specific ways. We love mindful consumption. KANHA edibles utilize nanomolecular technology for a quicker onset and higher absorption rate which means you know the garden gummies are working 5-15 minutes after taking them. Last month, we got to chat with their CMO, Angela Cheng about the release of KANHA Minis and their FX line at Hall of Flowers in Santa Rosa.

High Herstory: With the opening of your new manufacturing facility in Thailand, how do you see KANHA’s role evolving in both the domestic and global cannabis edibles market? What challenges and opportunities come with this international expansion?

The expansion into Thailand is a huge milestone for us. Thailand’s stance on cannabis for medical and wellness use gives us an exciting opportunity to bring KANHA to a brand-new market. Domestically, we’ve built a reputation for setting the bar high in the edibles space, and now we’re bringing that same level of quality and consistency to the global stage. The opportunity is to show the world what KANHA stands for—delivering the same trusted product no matter where you are.

HH: KANHA recently partnered with The Beach Koh Samui, Asia's first cannabis wellness spa. How do you envision cannabis-infused edibles playing a role in the wellness and spa industry, particularly in markets where cannabis is still emerging?

Wellness is a perfect match for KANHA, especially with our FX line, which is designed for targeted effects like sleep, energy, and relaxation. At The Beach Koh Samui, our cannabis edibles are adding a whole new dimension to the wellness experience, complementing traditional treatments in a natural and safe way. Guests can unwind, recharge, or find that extra energy boost through our products. In emerging markets, edibles can introduce consumers to cannabis in a more approachable way, aligning with the trend toward holistic health and wellness.

HH: KANHA FX and Minis represent new product categories focused on specific effects and different formats. What drove your decision to diversify the product line?

Innovation is at the core of everything we do. KANHA was the first brand to introduce nano technology in cannabis edibles, pioneering fast-acting effects in the space. Cannabis isn’t a one-size-fits-all product, and as consumer preferences evolve, we’ve pushed the boundaries by creating products that offer more personalized experiences. Our FX line—with minor cannabinoids like THCV, CBN, and CBG—represents the next wave of cannabis innovation, providing targeted effects like energy, relaxation, or sleep.

HH: How do you anticipate consumer preferences shifting in the cannabis edibles space?

The demand for convenience also inspired our Minis, hard-shell chocolate bites that are discreet, portable, and stackable. At 4mg each and 25 delicious bites per pack, it’s the product I use daily. As the market matures, we believe consumers will continue to seek out products that are not only tailored to their needs but also innovative in terms of delivery, convenience, and quality.

HH: Expanding into new markets like Illinois while maintaining profitability in a challenging industry is no small feat. What strategies have you implemented to ensure KANHA’s continued growth and profitability, even in the face of market fluctuations?

Expanding is always a balancing act—scaling up while maintaining quality is critical. Education is key to our strategy, especially in new markets, so consumers really understand the value of what we offer. We’re also optimizing our supply chain to stay nimble and efficient, which helps us keep costs down. Building strong relationships with retailers and budtenders has been another focus because they’re often the first point of contact for consumers. If they know our products inside and out, that translates to better sales and loyalty. Data is our guide, too—we’re using it to fine-tune our product mix and make smart distribution decisions.

KANHA products are available in dispensaries and for delivery across many states. You can find where KANHA edibles are available near you here.