Canna Culture: CEO of Vape Pen Brand, KandyPens, Graham Gibson
If you’re wondering what it takes to build an iconic cannabis brand, you’ll definitely want to examine KandyPens. As one of the leading cannabis vape pen companies, KandyPens has differentiated themselves by prioritizing customer service and investing in next-level content. Read our interview with KandyPens founder, Graham Gibson, for insight into his strategy for the company and to learn a few tips for succeeding in the cannabis industry! Grab your cannabis vape pen and take some notes to learn from one of the leading cannabis entrepreneurs in the cannabis industry.
High Herstory: What’s your background and how did you get started in cannabis?
Graham Gibson: I have a long career history of creating brands. Over the past 15 years, I’ve created over 50 different health/beauty product lines. Back in 2014, I noticed there was a huge opportunity in the cannabis-tech space. I flew to Las Vegas and walked the Champs trade show before I started KandyPens and what I realized was the industry was missing a cool, loud, fun, brand that also spoke to the female demographic. After I got back from the trade show, I started to think of names and at 3am the next morning I had a dream and came up with the name “KandyPens”, bought the domain and trademarked the name.
High Herstory: Tell us more about the origin of KandyPens and why it’s different from other vape pen companies in the space?
Graham Gibson: KandyPens is different for many reasons. First of all, we offer industry-leading technology. We have 14 product lines, ranging from devices for dry herb to concentrates and oils. Second, we offer superior customer support, including chat, phone, and email support, which most of our competitors don’t offer. And third, we have the best warranty in the industry – lifetime. In such a crowded industry, there is no other option but to offer 5-star customer support and a no questions asked warranty. Without our customers, we would be nothing.
Who are your customer base and how do you connect with them?
Graham Gibson: Our customers’ age range is primarily the 21-35 crowd, and 60/40 male to female demographic. Most of our competitors are 80/20. We connect with our customers through social media channels like Instagram. We also have a house in the Hollywood Hills called the “KandyPens House”. This gives us a way to connect with our fans and also gives our influencers a space to use our products and hang out.
